Case Studies

A trendy, fast-fashion D2C jewellery brand was stuck in a growth plateau despite strong social engagement and weekly product drops. Rising CAC and falling ROAS signaled a need for strategic change. By bringing in a performance specialist who applied AI-enhanced full-funnel advertising—covering creative testing, audience segmentation, predictive budgeting, and personalized retargeting—the brand doubled its revenue in four months. With a 3.9x ROAS and a 60% drop in CAC, the cam

A traditional South Indian jewellery house faced challenges in managing a 1,000+ SKU online catalogue. Through AI-driven product tagging, smart shopping campaigns, and auto-generated creatives synced with inventory, they achieved a 5.7x ROAS, improved inventory turnover by 40%, and dramatically reduced ad waste.

A Bangalore-based ethical D2C brand dealing in lab-grown diamonds turned to AI automation for growth. With limited budgets, they used AI tools for creative production, predictive testing, and geo-targeting. In just one quarter, revenue doubled, ROAS reached 4.8x, and CAC was slashed by 65%—all without increasing marketing spend.

A Delhi-based premium bridal jewellery brand struggled to scale online due to poor attribution and low lead conversion. A specialized ad strategist introduced AI-powered lead scoring, multi-touch attribution, and WhatsApp-based nurturing. The results? ROAS skyrocketed to 6.2x, CAC dropped to INR 1,400, and the lead-to-sale conversion rate tripled.

This Mumbai-based brand targeted Gen Z with minimalist silver jewellery but struggled with D2C profitability. By leveraging AI tools to map user journeys, deploy chatbot automation, and optimize campaign performance using Meta Advantage+ and Google’s Performance Max, the brand grew website revenue by 2.3x while bringing CAC down from INR 2,200 to INR 780.

A Jaipur-based D2C jewellery brand rooted in traditional Rajasthani design was facing rising customer acquisition costs and erratic sales performance. By partnering with a performance marketing expert who implemented an AI-driven, full-funnel ad strategy—including predictive creative optimization and real-time A/B testing—they achieved a 4.2x ROAS and reduced CAC by nearly 50% within 90 days.