Premium Bridal Jewellery Brand Wins With AI and Multi-Touch Attribution

Bride wearing premium jewellery on her wedding day

Background

A Delhi-based bridal jewellery brand with high-ticket items (AOV > INR 20,000) relied heavily on word of mouth and wedding expos. Their digital presence was minimal, and scaling online sales seemed out of reach.

Challenge

1. No clear attribution model; over-reliance on last-click.

2. Facebook ads underperforming despite high spends.

3. Low lead-to-sale conversion.

Solution

A professional ad strategist specializing in luxury D2C brands introduced a full-funnel, AI-powered solution:

• Multi-Touch Attribution Models: Tools like Triple Whale and Hyros were deployed to identify true conversion paths.

• AI-Driven Lead Scoring: CRM integrated AI tools scored and nurtured leads based on intent signals.

• Long-Form Funnel Ads: Story-based ad sequences were deployed across platforms, optimized via generative AI copy tools.

• WhatsApp Automation: AI chat workflows nurtured cold leads into warm ones.

Results

• ROAS on High-AOV Campaigns: Jumped from 1.4x to 6.2x.

• Lead Conversion Rate: Increased from 3% to 11%.

• CAC: Reduced from INR 5,000 to INR 1,400.

• Sales Cycle: Shortened by 35%.

Takeaway

AI combined with deep funnel visibility and attribution transforms how luxury brands engage and convert.