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Ethical Jewellery Startup Goes From Bootstrapped to Breakout Brand
A Bangalore-based ethical D2C brand dealing in lab-grown diamonds turned to AI automation for growth. With limited budgets, they used AI tools for creative production, predictive testing, and geo-targeting. In just one quarter, revenue doubled, ROAS reached 4.8x, and CAC was slashed by 65%—all without increasing marketing spend.
May 8
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